Yesterday I noticed a bunch of the billboards in Williamsburg were painted white, over the ads, with words like "hope" written on them. (Maybe not "hope" exactly. Maybe "peace"?) At first I thought it was some kind of viral marketing that co-opts everything exciting about art for use in advertising, but turns out it's just the opposite. Over 120 illegal billboards (ads not registered with the city) were transformed by artists/volunteers into art. Pretty amazing.
More here. Organized by Public Ad Campaign.
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